孫瑜華  Yu-Hua Sun (Christine)

教授/ Professor


 (02)7734-1440

  christine.yuhua.sun@gmail.com

 研究專長:餐旅管理研究、餐旅行銷研究、綠色餐旅研究、健康餐旅研究、人力資源管理研究、組織行為研究、醫療觀光研究

 Office Hour:

期刊論文

  1. 孫瑜華(2009/01)。台德菁英計畫之餐旅類課程反思。休閒暨觀光產業研究,4(1)。
  2. 孫瑜華(2008/01)。Dining in or dining out: Influences on choice among an elderly population.。Journal of Foodservice Business Research,11(2)。
  3. 孫瑜華(2008/01)。Health concern,food choice motives, and attitudes toward healthy eating: The mediating role of food choice motives.。Appetite。
  4. 孫瑜華(2008/01)。Hospitality Teams: Knowledge Sharing and Service Innovation Performance.。Tourism Management。
  5. 孫瑜華(2007/11)。Activity Segmentation of the International Heritage Tourism Market to Taiwan。Asia Pacific Journal of Tourism Research,12(4)。
  6. 孫瑜華(2007/01)。Senior Citizens and Their Dining-Out Traits: Implications for Restaurant.。International Journal of Hospitality Management,26。
  7. 孫瑜華(2006/01)。A Study of Occupational Stressors Perceived by Hospitality and Tourism Teachers in Taiwan's Vocational Schools.。Journal of Teaching in Travel & Tourism,6(3)。
  8. 孫瑜華(2005/11)。消費者對有機餐廳的態度與需求之研究。觀光研究學報,11(1)。
  9. 孫瑜華(2003/02)。消費者人格特質、人口特性與餐廳服務失誤抱怨行為之研究。觀光研究學報,9(2)。
  10. 孫瑜華(2000/01)。餐旅業如何有效的激勵員工。空大學訊。
  11. 孫瑜華(1998/01)。飯店的定價、品牌以及廣告量對消費者尚未住宿飯店前對飯店客房價值認知的影響。觀光研究學報,2(2,3,4)。
  12. 孫瑜華(1997/01)。Taiwan and the tourist Life Cycle.。The Tourist Review,4。

研討會論文

  1. 孫瑜華(必填欄位-必填欄位)。The Effects of Price, Brand Name, and Level of Advertising on Pre-purchase Perception of Service Quality。European Institute for Advanced Studies in Management。Europe。
  2. 孫瑜華(必填欄位-必填欄位)。Internet Marketing for Chain Restaurants。第三屆中國飲食文化學術研討會。必填欄位。
  3. 孫瑜華(必填欄位-必填欄位)。Determinants of Mature Solitary Citizens' Needs for Community Food Services Program.。Second Asia Pacific CHRIE(APacCHRIE) Conference & The Sixth Biennial Conference on Tourism in Asia。Thailand。
  4. 孫瑜華(必填欄位-必填欄位)。電視廣告、折價券的發放與兒童對速食餐廳品牌態度及消費意願之相關研究。餐旅教育國際學術研討會-「餐旅教育國際化」。Taipei。
  5. 孫瑜華(必填欄位-必填欄位)。國內線航空服務品質之研究。中華觀光管理學會研討會。桃園銘傳大學。
  6. 孫瑜華(必填欄位-必填欄位)。奧萬大森林遊樂區居民對觀光發展之社經影響的認知。第一界觀光休閒暨餐旅產業永續經營學術研討會。必填欄位。
  7. 孫瑜華(必填欄位-必填欄位)。The Effect of Smoking Policy and Price on Restaurant's Image.。餐旅管理研討會。台中靜宜大學。
  8. 孫瑜華(必填欄位-必填欄位)。The Relationships between Motivation Preference, Personality, and Job Satisfaction.。The International Hospitality Industry Evolution 2001。Hong Kong。
  9. 孫瑜華(2015/05/15-2015/05/17)。The research of how restaurant atmosphere influences employee emotion。International Conference of Sports, Leisure and Hospitality Management, 2015。Taipei, Taiwan。
  10. 孫瑜華(2008/10/11-2008/10/15)。The Impacts of Special Events on Quality of Life in Kaohsiung City.。EurocCHRIE Dubai 2008。Dubai。
  11. 孫瑜華(2008/07/09-2008/07/12)。The influence of environmental perceptions on behavioral intention through emotions: A case of public houses.。14th APTA Annual Conference/Tourism and Hospitality in Asia Pacific.。Thailand。
  12. 孫瑜華(2008/07/09-2008/07/12)。Menu Labels' Effects on Customers' Attitudes toward Menu: The Moderating Effect of Preference.。14th APTA Annual Conference/Tourism and Hospitality in Asia Pacific.。Thailand。
  13. 孫瑜華(2008/07/09-2008/07/12)。Medical Tourism Destination Selection Factors: Scale Development and Validation, Study I.。14th APTA Annual Conference/Tourism and Hospitality in Asia Pacific.。Thailand。
  14. 孫瑜華(2007/06/27-2007/06/27)。服務失誤之嚴重性對消費者情緒、滿意度及抱怨意向之影響。。2007年「中華觀光管理學會」、「臺灣休閒遊憩學會」聯合學術研討會。嘉義。
  15. 孫瑜華(2007/06/27-2007/06/27)。餐廳內擁擠程度與時間限制對消費者知覺價值與消費意願之影響。2007年「中華觀光管理學會」、「臺灣休閒遊憩學會」聯合學術研討會。嘉義。
  16. 孫瑜華(2007/06/15-2007/06/15)。中小型餐館負責人應具備專業能力分析之研究。2007餐旅觀光休閒高等教育評鑑學術研討會。台北。
  17. 孫瑜華(2007/06/15-2007/06/15)。高中高職餐飲觀光科教師組織承諾與離職傾向之研究。2007餐旅觀光休閒高等教育評鑑學術研討會。台北。
  18. 孫瑜華(2007/05/24-2007/05/27)。The Effects of Service Failure on Customers' Complaint Intentions and Preferred Recoveries.。APacCHRIE & APTA Joint Conference 2007。Beijing。
  19. 孫瑜華(2007/05/24-2007/05/27)。A study of Knowledge sharing and service innovation performance in hospitality teams.。APacCHRIE & APTA Joint Conference 2007。Beijing。
  20. 孫瑜華(2007/05/24-2007/05/27)。Health Concern, Food Choice Motives, and Attitude toward Healthy Eating: The Mediating Role of Food Choice Motives.。APacCHRIE & APTA Joint Conference 2007。Beijing。
  21. 孫瑜華(2006/10/25-2006/10/28)。A Comparative Analysis of Mainland Chinese and Japanese Tourists to Taiwan: Motivation and Satisfaction.。24th Euro CHRIE Congress.。Greece。
  22. 孫瑜華(2006/06/26-2006/06/29)。The Three Faces of Eve in the Chinese Restaurants: Antecedents of Emotional Labor.。2006 12th Asia Pacific Tourism Association and 4th APacCHRIE International Joint Conference.。Taiwan。
  23. 孫瑜華(2006/06/26-2006/06/29)。An Empirical Study Exploring Public Relations Dimensions in Taiwan Hotel Industry.。2006 12th Asia Pacific Tourism Association and 4th APacCHRIE International Joint Conference.。Taiwan。
  24. 孫瑜華(2006/06/26-2006/06/29)。An Empirical Study Examining the Effects of Service Failure Severity and Others' Emotions, Attitudes and Behavior Intentions.。2006 12th Asia Pacific Tourism Association and 4th APacCHRIE International Joint Conference.。Taiwan。
  25. 孫瑜華(2006/06/26-2006/06/29)。Menu Labels' Effects on Customers' Attitudes and Dining Intention.。2006 12th Asia Pacific Tourism Association and 4th APacCHRIE International Joint Conference.。Taiwan。
  26. 孫瑜華(2006/05/20-2006/05/20)。消費者人格特質與不抱怨原因及期望的鼓勵措施之研究。2006餐旅管理學術與實務研討會。Taiwan。
  27. 孫瑜華(2005/07/07-2005/07/10)。International Heritage Tourists to Taiwan: A Market Segmentation Approach.。APTA 2005 Conference。Korea。
  28. 孫瑜華(2005/07/07-2005/07/10)。Occupational Stress among High School/Vocational School Hospitality/Tourism Teachers.。APTA 2005 Conference。Korea。
  29. 孫瑜華(2005/07/07-2005/07/10)。A Study in Examining the Correlation of High School/Vocational School Hospitality/Tourism Teachers' Organizational Commitment and Job Resignation Tendency.。APTA 2005 Conference。Korea。
  30. 孫瑜華(2005/07/07-2005/07/10)。Understanding the Restaurant Patronage Behaviors of the Solitary Mature Customers.。APTA 2005 Conference。Korea。
  31. 孫瑜華(2005/05/26-2005/05/29)。Case Study of Residents' Attitudes Toward Tourism Development in Taiwan.。Hawaii International Conference on Business。Hawaii。
  32. 孫瑜華(2005/05/26-2005/05/28)。Determinants of Solitary Mature Consumers' Dining out Tendencies.。Third Asia-Pacific CHRIE Conference。Malaysia。
  33. 孫瑜華(2005/05/26-2005/05/28)。Comparative Analysis of Tourist Personalities and Motivations by Nationality.。Third Asia-Pacific CHRIE Conference。Malaysia。
  34. 孫瑜華(2005/05/26-2005/05/29)。Career Portfolio: the Key to A Successful Job Interview。Hawaii International Conference on Business。Hawaii。
  35. 孫瑜華(2005/05/21-2005/05/21)。大陸團體旅客來台旅遊動機之研究。2005年餐旅管理學術實務研討會。台北。
  36. 孫瑜華(2004/07/03-2004/07/08)。Perceptions of Media Credibility of Tourism Products。The 10th Annual APTA Conference。Japan。
  37. 孫瑜華(2004/06/25-2004/06/26)。Perceptions of Media Credibility- A Cross-Industry Comparison。International Conference on Comparative Success and Challenges in Tourism。Taipei。
  38. 孫瑜華(2003/08/06-2003/08/09)。Global Education Through Web-based Learning。International CHIE Annual Conference。California。
  39. 孫瑜華(2003/08/06-2003/08/09)。Understanding the Needs of Mature Solitary Customers for Community Food Services Program.。International CHIE Annual Conference。California。
  40. 孫瑜華(2003/07/06-2003/07/09)。A Case Study of Residents' Attitudes for Tourism Development.。9th Asia-Pacific Tourism Association Conference。Australia。
  41. 孫瑜華(2002/08/07-2002/08/10)。The Effects of Extrinsic Product Cues on Children' Brand Attitude and Purchase Intention of Fast-Food Restaurants.。International-CHIE Annual Conference。Florida。
  42. 孫瑜華(2001/06/14-2001/06/17)。The Effect of Smoking Policy and Price on Restaurant's Image.。Hawaii Conference on Business。Hawaii。
  43. 孫瑜華(2000/07/19-2000/07/22)。Online Sales: How Are Tourist Hotels Doing in Taiwan?。International CHRIE Convention & Exposition。LA。
  44. 孫瑜華(2000/06/11-2000/06/14)。The Impact of the Internet on the Travel Industry: A Case Study of the Great Britain's Travel Distribution Systems.。Travel and Tourism Research Association 31st Annual Conference。San Fernando Valley, Ca, USA。

學術研究計畫

  1. 孫瑜華(2009/08/01-2010/07/31)。培育國際化廚藝人才職能建構與課程設計-培育國際化廚藝人才職能建構與課程設計:以管理職能為導向II。(國科會)。NSC 97-2628-S-003-001-MY3。主持人