麥康妮  Athena, Hong-Ni Mak

副教授/ Associate Professor


  athena-mak@gms.ndhu.edu.tw

 研究專長: 旅客飲食行為、美食與觀光、線上旅遊目的地意象、飯店環保策略研究、觀光餐旅業人力資源管理、導遊管理研究

 Office Hour:

期刊論文


1. Mak, A.H.N. (2017). Online Destination Image: Comparing National Tourism Organisation’s and Tourists’ Perspectives. Tourism Management, 60, pp.280-297. (SSCI / ABS Grade 4)

2. Ku, G.C.M., and Mak, A.H.N. (2017). Exploring the discrepancies in perceived destination images from residents’ and tourists’ perspectives: a revised importance–performance analysis approach. Asia Pacific Journal of Tourism Research, 22(11), 1124-1138.

3. Mak, A.H.N., Lumbers, M., Eves, A. and Chang, R.C.Y. (2017). The Effects of Food-Related Personality Traits on Tourist Food Consumption Motivations. Asia Pacific Journal of Tourism Research, 22(1), pp.1-20. (SSCI Journal)

4. Mak, A.H.N., Lumbers, M., Eves, A. and Chang, R.C.Y. (2013). An Application of the Repertory Grid Method and Generalised Procrustes Analysis to Investigate the Motivational Factors of Tourist Food Consumption. International Journal of Hospitality Management, 35, pp.327–338. (SSCI / ABS Grade 2)

5. Mak, A.H.N., Lumbers, M., Eves, A. and Chang, R.C.Y. (2012). Factors Influencing Tourist Food Consumption. International Journal of Hospitality Management, 31(3), pp.928-936. (SSCI / ABS Grade 2)

6. Mak, A.H.N., Lumbers, M. and Eves, A. (2012). Globalisation and Food Consumption in Tourism. Annals of Tourism Research, 39(1), pp.171-196. (SSCI / ABS Grade 4)

7. Mak, A.H.N., Wong, K.K.F. and Chang, R.C.Y. (2011). Critical Issues Affecting the Service Quality and Professionalism of the Tour Guides in Hong Kong and Macau. Tourism Management, 32(6), pp.1442-1452. (SSCI / ABS Grade 4)

8. Chang, R.C.Y., Kivela, J. and Mak, A.H.N. (2011). Attributes that Influence the Evaluation of Travel Dining Experience: When East meets West. Tourism Management, 32(2), pp.307-316. (SSCI / ABS Grade 4)

9. Chang, R.C.Y., Kivela, J. and Mak, A.H.N. (2010). Food Preferences of Chinese Tourists. Annals of Tourism Research, 37(4), pp.989-1011. (SSCI / ABS Grade 4)

10. Mak, A.H.N., Wong, K.K.F. and Chang, R.C.Y. (2010). Factors Affecting the Service Quality of the Tour Guiding Profession in Macau. International Journal of Tourism Research, 12(3), pp.205-218. (SSCI / ABS Grade 2)

11. Mak, A.H.N., Wong, K.K.F. and Chang, R.C.Y. (2009). Health or Self-indulgence? The Motivations and Characteristics of Spa-goers. International Journal of Tourism Research, 11(2), pp.185-199. (SSCI / ABS Grade 2)

研討會論文

1. Mak, A.H.N., and Chang, R.C.Y. (2016). “Adoption of Environmental Strategies in the Hotel Industry: The Case of Taiwan.” In Conference Proceedings of the 6th International Conference on Tourism (ICOT), Naples, Italy, June 29-Jul 2, 2016.

2. Mak, A.H.N., and Chang, R.C.Y. (2014). “Visual Representations of Online Projected and Perceived Destination Images.” In Conference Proceedings of the Visual Methodologies International Conference 2014, The Research Methods Laboratory, Neuchatel, Switzerland, June 18-21, 2014.

3. Chang, R.C.Y., and Mak, A.H.N. (2014). “Examining Gastronomic Image from the Repertory Grid Method.” In Conference Proceedings of the Visual Methodologies International Conference 2014, The Research Methods Laboratory, Neuchatel, Switzerland, June 18-21, 2014.

4. Ku, C.M., & Mak, A.H.N. (2014). “An Instrument Evaluating Destination image between Stakeholders - Importance and Performance Analysis.” In Conference Proceedings of the 2014 International Symposium on Business and Management, Nagoya University, Japan, April 2-4, 2014.

5. Mak, A.H.N. and Chang, R.C.Y. (2013). “The Effects of Food-Related Personality Traits on Tourist Food Consumption Motivations.” In Conference Proceedings of the 19th APTA Annual Conference 2013, Bangkok, Thailand, Asia Pacific Tourism Association, July 1-4, 2013.

6. Chang, R.C.Y., Huang, C.Y., & Mak, A.H.N. (2013). “A Phenomenological Study of Role Stress Faced by Tour Leaders” In Conference Proceedings of the 19th APTA Annual Conference 2013, Bangkok, Thailand, Asia Pacific Tourism Association, July 1-4, 2013.

7. Chang, R.C.Y., & Mak, A.H.N. (2012). “Examining Gastronomic Identity and Gastronomic Image”. In Conference Proceedings of the 18th APTA Annual Conference 2012, Taipei, Taiwan, Asia Pacific Tourism Association, June 26-29, 2012.

8. Mak, A.H.N., Lumbers, M. and Eves, A. (2011). “Towards a Conceptual Framework for Food Consumption in Tourism: Repertory Grid and Generalised Procrustes Analysis Approaches.” In Conference Proceedings of the Annals of Tourism Research: Advancing the Social Science of Tourism 2011, Surrey, U.K., June 28-July 1, 2011.

9. Chang, R.C.Y. and Mak, A.H.N. (2011). “The Relationship between Healthy Eating Attitude and Travel Eating Behaviour.” In Conference Proceedings of the Annals of Tourism Research: Advancing the Social Science of Tourism 2011, Surrey, U.K., June 28-July 1, 2011.

10. Chang, R.C.Y., Mak, A.H.N. and Chin, J. S.C. (2011). “The Investigation of Healthy Eating Attitude and Travel Eating Behaviour of Taiwanese Tourists.” In Conference Proceedings of the 9th APacCHRIE Conference, Hong Kong, June 2-5, 2011.

11. Mak, A.H.N., Lumbers, M. and Eves, A. (2010). “An Investigation into the Motives Underlying Tourist Food Choice.” In Conference Proceedings of the 9th Asia Pacific Forum for Graduate Students Research in Tourism, Beppu, Japan, July 6-8, 2010.

12. Chang, R.C.Y. and Mak, A.H.N. (2010). “Healthy Eating Attitude and Travel Eating Behavior.” In Conference Proceedings of the 9th Asia Pacific Forum for Graduate Students Research in Tourism, Beppu, Japan, July 6-8, 2010.

13. Mak, A.H.N., Wong, K.K.F. and Chang, R.C.Y. (2008). “Issues and Problems in Tour Guiding: the case of Macau.” In Conference Proceedings of the 14th APTA Annual Conference 2008, Bangkok, Thailand, Asia Pacific Tourism Association, July 9-12, 2008, pp. 703-711.

14. Chang, R.C.Y., Mak, A.H.N. and Chu, L. (2008). “A Qualitative Approach in Understanding Tourists’ Evaluation of Travel Dining Experience.” In Conference Proceedings of the 14th APTA Annual Conference 2008, Bangkok, Thailand, Asia Pacific Tourism Association, July 9-12, 2008, pp. 862-871.

15. Wong, K.K.F. and Mak, A.H.N. (2008). “Understanding motivations of Asian spa-goers: For better health or self indulgence?” The 4th International Conference on Tourism, Athens, Greece, Athens Institute for Education and Research, July 3-6, 2008.

16. Mak, A.H.N. and Wong, K.K.F. (2007). “Motivations of Hong Kong Residents Seeking Spa Experiences When Travelling Away from Hong Kong.” In Conference Proceedings of Joint 5th APacCHRIE and 13th APTA Conference, Beijing, Coming of the Asian Waves - Tourism and Hospitality: Education and Research, May 23-27, 2007, pp. 1-16.

17. Chang, R.C.Y. and Mak, A.H.N. (2007). “Understanding the impact of food culture on travel eating behaviour.” In Conference Proceedings of Joint 5th APacCHRIE and 13th APTA Conference, Beijing, Coming of the Asian Waves – Tourism and Hospitality: Education and Research, May 23-27, 2007, pp. 1-10.

學術研究計畫

  1. Aug 2017 – Jul 2018 Principal Investigator Project Title: Exploring Environmentally Sustainable Tourist Behaviour and Its Determinants (Funding obtained: NT$589,000, Ministry of Science and Technology, Taiwan) 

  2. Aug 2016 – Jul 2017 Principal Investigator Project Title: The Effects of Culture, Food-related Personality Traits and Past Experience on Local Food Consumption Motivations and Satisfaction (Funding obtained: NT$586,000, Ministry of Science and Technology, Taiwan)

  3. Aug 2015 – Jul 2016  Principal Investigator Project Title: Understanding the Driving and Restraining Forces for the Adoption of Environmental Strategies in the Hotel Industry: A Force Field Analysis Approach 

    (Funding obtained: NT$618,000, Ministry of Science and Technology, Taiwan)

  4. Mar 2014 – Feb 2015 Principal Investigator Project Title: Representations of Projected and Perceived Destination Images Online: Comparing NTO’s and Social Media Users’ Perspectives

    (Funding obtained: NT$420,000, Ministry of Science and Technology, Taiwan)